GQ 2

From 14th – 24th December Jermyn Street is welcoming a new generation of luxury British menswear brands, offering a modern approach to gentleman dressing from top to tail. GQ online have named ‘A Gentleman’s Pop Up Shop’ one of ‘Four Pre-Christmas pop-ups you need to visit in London’….

With Christmas approaching, this is the perfect destination to find a unique and timeless gift that you won’t find high street. The Pop Up features Tusting, Hamilton & Hare, Alice Made This, Fourth & Main and Marwood.

193 Tusting By Alistair Guy 2014-07-02[Tusting]

Tusting have been regarded as one of the most important labels in British heritage and luxury leather goods for many years now. A brand synonymous with quality, craftsmanship and style, Tusting have over 135years of experience, having started out as a tannery in 1875. This deep and expert knowledge is the secret ingredient that guarantees the selection of the perfect leather for each exquisite piece made in their workshop.

Alice Made This
Alice Made This is a luxury accessories brand for men, made in Britain, celebrating materials, manufacturing processes and industrial craftsmanship.

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From high tolerance aerospace parts, Formula 1 high-friction components and hand-braided marine knots, they explore unexpected avenues – manufacturing, artisan and industrial – to develop luxury products that have personality, elegance – and a story to tell.

Fourth & Main
Fourth & Main is a London based menswear brand providing everyday style solutions for men. Their aim is to create wardrobe staples for years to come.

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All their items are made in their London factory and this close relationship allows them to deliver ‘Made in England’ high quality pieces at an accessible price. The majority of their cloth is sourced from the UK.

Hamilton and Hare
Hamilton and Hare is a premium British men’s underwear and loungewear brand. Inspired by the original boxing short, worn in the ring to make prize fighters look and feel their best, their underwear is designed to do just that.


Designed in London and made using small-scale producers in England and Europe, quality and fit are top priority. They believe in the importance of underwear and have set out to give it the attention it deserves.

Marwood is a luxury neckwear brand that celebrates the traditions and techniques developed by the most skilled, historic factories and fabric mills across the UK but challenged the traditions by using unusual fabrics such as lace for ties.


Since its launch, Marwood has grown its range to include ties, bow ties, pocket squares, scarves, neckerchiefs, socks, braces, gloves and eye masks.

A Gentleman’s Pop Up Shop 14th-24th December (39c Jermyn Street, London SW1Y 6DN )
For the GQ Online article click here