Their modern day consumer is becoming ever more international with an in-depth knowledge of fashion and impeccable taste. Whilst Aquascutum is fast becoming a modern brand, it is still deeply rooted in tradition.
The key core principles of the brand remain the same with the trench coat, tailoring and our infamous house check. The rest of the range is built around these key categories to expand the appeal and reach to an ever-growing customer base.
Casualwear is now becoming a key area of growth with an expansion of colour and style. The range is a complete offer from jersey to tailoring, exploring the idea of lightweight high twist waterproof finishing techniques on cloth.Down jackets and quilts in a variety of cloth and colours continue to be important for Autumn Winter 16. The final look is modern with a relaxed edge.
Formalwear makes up the backbone of the collection. The area includes classic shapes and silhouettes with a key focus on
fabric development to bring texture and colour into the range, working with a few small specialist mills to help develop exclusive cloth that continues to inspire the consumer.
For AW16 three new key styles of core trench coats have been introduced into the range –
The Berkeley – A short modern version of the Broadgate
The Richmond – A short modern double breasted trench coat
The Bogart – A classic raincoat inspired by Humphrey Bogart himself.
Aquascutum (78-79 Jermyn Street, London, SW1Y 6NP)Aquascutum London is a brand with 165 years of history. Founded in 1851, it was a market leader in innovation within the clothing industry.