Aquascutum on Jermyn StreetAquascutum’s iconic menswear collection was celebrated in early June with the official opening of the Jermyn Street Store. London’s famous faces were treated to an evening of British-inspired food, fashion and music in collaboration with The Gentleman’s Journal, Chase Vodka and Nyetimberwines.

Aquascutum on Jermyn Street

Thomas Harvey, head of Menswear Design at Aquascutum and COO Mark Taylor were on hand to welcome VIP guests Alistair Guy, Camilla Rutherford, Ed Speleers, Oliver Cheshire, Jack Fox, Robert Konjic, Ed Stoppard, Nat Weller and Jack Guinness.  Thomas Harvey has described Jermyn Street as “one of the most iconic destinations in London and the world for menswear.”

Watch the behind the scenes footage of the build, also featuring the iconic trench coats being made in their factory in Northampton, Corby. Filmed and produced by James Ward Films.

Since the launch the shop has settled in well and is a welcome addition to the bustling street, it almost seems that it has been there for years!

Aquascutum draws on its heritage combining quality and fine craftsmanship with innovation and exquisite design to create its own quintessentially British style that offers luxury, attention to detail and authenticity. Their new Autumn/Winter 2014 campaign celebrating the iconic heritage of Aquascutum is now available to preview. The renowned fashion photographer Alasdair McLellan shoots Damian Lewis and supermodel Eliza Cummings in ‘Stolen Moments’.

Here is a preview of the campaign.

Aquascutum (78-79 Jermyn Street, London, SW1Y 6NP)