The coats are available to pre-order online from the 10th May 2016, and available to buy online and in selected stores from the 24th May. The coat will retail at £850.
Aquascutum (78-79 Jermyn Street, London, SW1Y 6NP)Founded in 1851, Aquascutum’s heritage is rooted in the excellence of British tailoring and to this day delivers a stylish and luxurious elegance. Not always realised, the words ‘Aqua Scutum’ in Latin translate to ‘Water Shield’; for tailor and founder of the brand John Emary was the person responsible for pioneering the first waterproof wool fabric, then used from 1914 to make the functional trench coats for officers in the First World War. The brand has signed a 5-year agreement with the Bogart Estate to launch the exclusive ‘Bogart Trench Coat’, which emulates the style Humphrey Bogart wore during his career as a Hollywood actor. A small number of coats will be launched in the Aquascutum London stores in May of this year, and will then be available globally in Aquascutum stores and concessions by August 2016. Stephen Humphrey Bogart, Humphrey Bogart’s son, says of the collaboration: “My main mission at the Humphrey Bogart Estate is to honour and protect my father’s legacy. This requires that any partnership we enter into is authentic. In that key sense, it doesn’t get any better than our new partnership with Aquascutum. My father was a loyal Aquascutum customer – perhaps the most iconic trench-coat-wearer in history. I think he’d be honoured that Aquascutum wants to partner with us to launch The Bogart Trench Coat.” Thomas Harvey, Head of Menswear design, Aquascutum comments: “When we started speaking to Humphrey Bogart’s son, Stephen, about collaborating with the Humphrey Bogart Estate on developing a new trench-coat style, I was already thinking about reintroducing a classic, bigger coat into the collection. Many of our customers were coming into our stores and bemoaning the fact that so many brands were now offering the trench as a skinny, tight-fitting fashion item instead of a protective wrap-around. I dug out the patterns for The Kingsway, which was the style Humphrey Bogart wore, and based the new model on this. The placement of the pockets is the same, as is their size, the sleeves go back to a raglan style, the belt position remains unchanged, and, perhaps most importantly, it’s a big old long coat – around 120cm. It even features a newspaper pocket on the lining of the coat. Some things have been updated: the fabric, for example, is a waterproof cotton blend that takes advantage of advances in fabric technology and so will be longer-lasting. And I’ve adapted the shape to reflect the fact that people’s frames are a little larger these days. But in terms of the overall design, The Bogart is very, very similar to the original Kingsway. When you put the coat on, you feel a real sense of scale and drama, a recognisable echo of those amazing trench coats of the 1940s, 50s and 60s that we know so well from iconic movies and iconic movie stars. And pre-eminent among them, where the trench coat is concerned, is Mr Humphrey Bogart himself.”