David Gandy

Founded in 1851, Aquascutum’s heritage is rooted in the excellence of British tailoring and to this day delivers a stylish and luxurious elegance. Recently, the British brand debuted their Spring Summer ’16 collection as part of the LC:M Schedule in a six-floor townhouse in the centre of Soho.


It was a static presentation, with fifteen mannequins showcasing the season’s key looks, set across the different floors. Complementing the collection was an assortment of beautiful freestanding blooms, as well as a wooden tree adorned with multi-coloured hydrangeas.


Celebrities and VIPs in attendance included David Gandy, Nat Weller, Luke Newberry, David Haye, Ella Catliff, AJ Buckley, Ian Anthony Dale and Darren Kennedy.


This season the brand’s iconic check is deconstructed and then updated, using it as a print both on outerwear pieces and linen and piquet for tailoring. The Aquascutum men’s wardrobe is made up of essential everyday items that have been subtly reimagined through detail and fabrication.


Ripstop is used to create extremely light yet functional outerwear for the ever changing climate. Delicate fabrics like silk have been given PU coating for a fluid modern touch and are used for clean straight car coats which are finished with a self lining and suede undercollar.


Inspired by garments Aquascutum made for the Rolling Stones in the 1980’s, the collection includes items with hand embroidery. Iconic trench coats are made in silk with hand stitched contrast neps whilst tailoring, jersey and scarves have delicate floral embroidery eminiscent of a hazy summer’s day in London. Tailoring continues to surprise with details such as fine jacquard weaves and mother of pearl buttons.


Blazers are designed with a higher breakpoint for the season and the collection is styled with trouser lengths sitting above the ankle for summer. Styled with Made in England Black brogues or suede and leather slip-on loafers. Suede blousons are detailed with hand-painted overprints and shirts are made from Sea Island Cotton and Voile.


Knitwear is overprinted, or in 18 gauge Italian cashmere. This season Aquascutum has collaborated with Cutler and Gross to produce a limited and focused collection of sunglasses.

Key styles include iconic wayfarers, and aviators with hand stitched leather arms. The colours of the styles tie in with the season’s subtle palette , navy acetate frames with dark brown lenses or matt green acetate frames with graphite grey lenses.


The collection is styled to retain the brand’s formal background of tailoring but offers a sporty edge.

Aquascutum (78-79 Jermyn Street, London, SW1Y 6NP)