The initiative, curated by The Crown Estate which owns around 50% of the real estate in the area, forms part of its retail strategy to collaborate with emerging brands to diversify the retail offer in St James’s, renowned for its high-end, bespoke menswear brands.
The showcase of British brands starts with lifestyle gifts from Atlas & I and Kay Doble from 17thto 23rdNovember.
Atlas & I can pin point any location in Great Britain and print a beautiful antique map of the chosen area onto a range of handmade leather accessories or bespoke artworks that tell a story.
“As a new luxury brand, gaining exposure to the right customers is so important. The Jermyn Street Pop Up is a fantastic opportunity for a small start-up such as Atlas & I to gain exposure and make a name for ourselves in the high end product market.” Sophie Kirkpatrick, Founder, Atlas & I
Kay Doble products include her unique handcrafted framed game, which use a range of bird skins intact with feathers demonstrating each bird’s natural beauty, contours, colours and iridescence to create the beautiful artworks.
“The Jermyn Street Pop Up has a fantastic location and offers a brilliant space at a key time of year providing an opportunity for emerging artists and brands to create exposure” Kay Doble, Founder.
Atlas & I and Kay Doble pop-up: 17thto 23rd November (39c Jermyn Street, London SW1Y 6DN )