LONDON, ENGLAND - FEBRUARY 22: (L) Jose Torrens, CEO of Audemars Piguet UK and Arizona Muse attend as Audemars Piguet launch the Royal Oak Yellow Gold collectio at Phillips Gallery on February 22, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Audemars Piguet) *** Local Caption *** Arizona Muse; Jose Torrens

[ Jose Torrens, CEO of Audemars Piguet UK and Arizona Muse]

On Monday night we popped to the launch of the Royal Oak Yellow Gold collection by Audemars Piguet.

LONDON, ENGLAND - FEBRUARY 22: Jillian Hervey and Lucas Goodman of Lion Babe attend as Audemars Piguet launch the Royal Oak Yellow Gold collectio at Phillips Gallery on February 22, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Audemars Piguet) *** Local Caption *** Jillian Hervey; Lucas Goodman

[Jillian Hervey and Lucas Goodman of Lion Babe]

Lion Babe’s DJ set rocked Phillips Auction House on Berkeley Square as guests drank Ruinart Blanc de Blancs Champagne and Belvedere Vodka cocktails to celebrate the launch of Audemars Piguet’s new Royal Oak Yellow Gold collection.

LONDON, ENGLAND - FEBRUARY 22: (L-R) Dylan Jones, Roxie Nafousi and Jose Torrens, CEO of Audemars Piguet UK attend as Audemars Piguet launch the Royal Oak Yellow Gold collectio at Phillips Gallery on February 22, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Audemars Piguet) *** Local Caption *** Jillian Hervey; Roxie Nafousi; Dylan Jones

[Dylan Jones, Roxie Nafousi and Jose Torrens, CEO of Audemars Piguet UK]

VIP guests, including, Arizona Muse, Roxie Nafousi, Jesse Metcalfe, Neelam Gill and Labyrinth were suitably dressed for such a fashion week launch party.

LONDON, ENGLAND - FEBRUARY 22: Neelam Gil attends as Audemars Piguet launch the Royal Oak Yellow Gold collection at Phillips Gallery on February 22, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Audemars Piguet) *** Local Caption *** Neelam Gil

[Neelam Gil]

Audemars Piguet commissioned urban artists, Ed Hicks and Steve Jurado, to create a unique ‘live art installation’ which complimented Phillips Lower Ground Floor gallery to entertain guests. The finished artwork, a mixture of paint and projected illustrations, offered several reference to the joining of 2 icons: The Royal Oak and Yellow Gold.

ROYG_Book_All_watches_PR(CMYK)

Launched in 1972, the Royal Oak was the first luxury watch to break the traditions of gold standards, by introducing Stainless Steel. Today, Audemars Piguet forges its own path and defies convention once more by bringing luxury watchmaking’s most elemental material back to the surface, pushing tradition towards new sources of creativity.

LONDON, ENGLAND - FEBRUARY 22: Labrinth and Muz attend as Audemars Piguet launch the Royal Oak Yellow Gold collectio at Phillips Gallery on February 22, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Audemars Piguet) *** Local Caption *** Labrinth; Muz

[Labrinth and Muz]

Jose Torrens, CEO of Audemars Piguet UK, commented “We are very happy to be breaking the rules again, this time by reintroducing two icons: the Royal Oak, design that best represents our spirit of independence, and Yellow Gold, historically the symbol of luxury metal. Their get together has been more than overdue!”

LONDON, ENGLAND - FEBRUARY 22: Roxie Nafousi attends as Audemars Piguet launch the Royal Oak Yellow Gold collection at Phillips Gallery on February 22, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Audemars Piguet) *** Local Caption *** Roxie Nafousi

[Roxie Nafousi]

Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of haute horlogerie, including a number of world firsts.

In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies’ jewellerywatches,
as well as one-of-a-kind creations.

Audemars Piguet