Following the successful launch of Joseph menswear in 2013, the opening of the flagship store marks a significant moment for the brands expansion into menswear.Guests were invited to join Creative Director, Louise Trotter and Head of Menswear, Mark Thomas, to celebrate the launch of Joseph Savile Row.
Attendees included: Will Poulter, Eric Underwood, Henry Holland, Toby Huntington-Whitely, and George Barnet.Dictated by Joseph’s classic Anglo/Franco roots, guests sipped gins and tonics and champagne. Extending over 1000 square feet, the store features a complete offering of the men’s Spring/Summer ready-to-wear collection, as seen at London Collections: Men in June 2015. Working with the brands architect Sybarite, the historic Savile Row offers the perfect space to demonstrate the brands classic contemporary sensibilities. The store is a series of three rooms, each room designed to offer and compliment different aspects of the collection with a common thread of mixing opposing textures and colour.
Joseph Savile Row (2 Savile Row, Mayfair, London)