JOSEPH SAVILEROW LAUNCH 11.02

Following the successful launch of Joseph menswear in 2013, the opening of the flagship store marks a significant moment for the brands expansion into menswear.

[Toby Huntington-Whiteley]

[Toby Huntington-Whiteley]

Guests were invited to join Creative Director, Louise Trotter and Head of Menswear, Mark Thomas, to celebrate the launch of Joseph Savile Row.

JOSEPH SAVILE ROW LAUNCH 11.02

Attendees included: Will Poulter, Eric Underwood, Henry Holland, Toby Huntington-Whitely, and George Barnet.

[Louise Trotter, Creative Director Joseph and Will Poulter]

[Louise Trotter, Creative Director Joseph and Will Poulter]

Dictated by Joseph’s classic Anglo/Franco roots, guests sipped gins and tonics and champagne.

[Mark Thomas, Head of Menswear at Joseph and Henry Holland]

[Mark Thomas, Head of Menswear at Joseph and Henry Holland]

Extending over 1000 square feet, the store features a complete offering of the men’s Spring/Summer ready-to-wear collection, as seen at London Collections: Men in June 2015.

[Eric Underwood and Mark Thomas, Head of Menswear at Joseph]

[Eric Underwood and Mark Thomas, Head of Menswear at Joseph]

Working with the brands architect Sybarite, the historic Savile Row offers the perfect space to demonstrate the brands classic contemporary sensibilities.

[Raf Stahelin and Raquel Franco]

[Raf Stahelin and Raquel Franco]

The store is a series of three rooms, each room designed to offer and compliment different aspects of the collection with a common thread of mixing opposing textures and colour.

Joseph Savile Row (2 Savile Row, Mayfair, London)