For Spring Summer 16 the Casely-Hayford father and son duo turn to their love of London culture to form the foundation of the new collection. Having both lived in East London for over 25 years, the move of the House’s headquarters to North London presented a new perspective on the city, a new culture clash.
Fusing various African, European, Colombian and Asian influences, SS16 discusses how these global cultural elements, so prevalent on a parochial level, shape and affect the modern Londoner.
This marks the beginnings of a futuristic outlook imagined through the eyes of the duo, which is shaped around a collision of discordant origins. It culminates in an aesthetic not defined by a singular origin but rather multiple influences.
Playing on the idea of double consciousness – people from two (or more) disparate backgrounds who are fully conversant in both cultures, SS16 discusses how these worlds might combine and distil over time to create a new richer visual language.
The Spring/ Summer silhouette embraces larger shapes and a softer looser line. Often jackets and trousers are oversized in a transition away from the slimmer outline.
The focus is on comfort and athleticism without negating sophistication and strength. The ongoing House fascination with fusing sportswear and tailoring takes reference from modern British subcultures, which have solidified sportswear as an unofficial uniform – the 21st century suit.
A vibrant colour palette is used as the binding thread, bringing together dissonant strands. In conjunction with the unveiling of their Spring Summer 16 collection, the Casely-Hayford House is also proud to announce the launch of their online store at www.casely-hayford.com
Casely-Hayford (Dover Street Market, 17-18 Dover Street, London W1S 4LT)