The Cheltenham festival is the first sporting event in every discerning gentleman’s diary. New & Lingwood’s Product & Marketing Director, Simon Maloney shares his top styling tips on how to get your look right this season.

[New & Lingwood]

Break Tradition – Tradition demands gentlemen wear safe colour trousers and jacket combinations. Set yourself apart from the crowd by choosing striking and original colour combinations. Use core colours such as navy, olive, blue, black, grey and beige as a jacket colour and then work in a cool neutral or sharp bright to punctuate the look.

[New & Lingwood Starling Single-Breasted Jacket. Brown/Beige £595.00]

Dare to be different – As there is no official dress code at the Cheltenham Festival, sporting a jacket that draws attention is encouraged for the more discerning dresser. Bold Stripes and bright checks makes for the perfect outfit to cut a dash.

[New & Lingwood Cavalry Twill Trousers in Dark Olive £275.00]

Keep it smart – If you’re making a statement with your jacket and trousers, keep it simple with your shirt. Stick with classic and timeless colours of white, pale blue or a discreet pale blue check.

[New & Lingwood Contrast-Lined Raincoat in Navy £795.00]

Fit for purpose – Dressing for the occasion is just as important as dressing for the weather. Opt for our traditional rain coat with a contrast lining that offers you protection and ties in nicely with the rest of your outfit.

[New & Lingwood Border Paisley Silk Pocket Square in Orange/Multi £55.00]

Don’t neglect the detail – Your pocket square can make or break your entire look. Go for a pocket square with rich colour or pattern that compliments both your jacket and shirt – never match your tie pattern.

Whether you choose to go with tradition, play it safe, or step out of the box, remember to think about the outfit as a whole, rather than just the single piece.

[New & Lingwood Punch Toe Cap Oxford Tobacco £395.00]

Founded in 1865 by Miss Elisabeth New and Mr Samuel Lingwood, New & Lingwood remains one of London’s longest established and most respected English gentleman’s outfitters. Supplying bespoke and ready-to-wear shirts, hosiery, finest pyjamas, footwear and silk accessories to the most discerning customers all over the world.

Visit New & Lingwood (53 Jermyn Street, London, SW1Y 6LX)