The Cubitts Atelier

Joining the world’s finest shirtmakers, shoemakers, hatmakers and perfumers, St James’s now welcomes its first spectacle makers to Jermyn Street, London. Located between iconic British shoemakers Crockett & Jones and Trickers, Cubitts are now opening their fifth store and first Atelier at 68 Jermyn Street.

The new store formally opens on 1st September 2017. Cubitts Atelier will be distinct from the brand’s other offerings, with a focus on a premium collection, including fully bespoke spectacles and sunglasses handmade in their King’s Cross workshop. 68 Jermyn Street will also offer full eye testing facilities to the customers of St James’s, including a working optician area for dispensing, adjustments and repairs.

[Cubitts unique optician consultation]

The Collections are as follows:

As well as the core collection (from £125), Cubitts have also developed the St James’s Collection, a unique special edition featuring sixteen silhouettes representing modern interpretations of classic shapes from the past century, which can be made to order in one of 175 custom colour combinations (from £425).

68 Jermyn Street will also be the only location where customers will be to order the new Cubitts gold service – made-to-measure 18 carat rolled gold spectacles, known as Algha for Cubitts. Customers will be able to choose from 89,000 possible combinations, with the frames made to order at the UK’s oldest spectacles factory, the Algha Works, in Hackney Wick (from £425).

The Design

“To be truly elegant, one should not be noticed” Beau Brummell, Jermyn Street resident.

Designed by Studio DR.AW in collaboration with Cubitts, 68 Jermyn Street takes inspiration from the street’s past – using traditional materials and elegant detailing. The new store pays homage to traditional British craftsmen and craftswomen, all of whom are renowned specialists in their field:

  • The hand painted façade was made by glass gilder Alex May Hughes, using a traditional Boston
  • gild technique.
  • The facade has been replaced by a traditional curved glass frontage, with hardwood joinery, and blue glazed tiles, referencing the area’s heritage as the home of gentlemen’s style.
  • The point of sale and bespoke consultation desks have been made by furniture maker Max Woodall, from material palette of walnut, brass and marble.
  • The walls are clad with walnut mouldings in contrasting tones, concealing a state-of-the-art eye examination room, where Cubitts’ optometrists provide comprehensive eye tests.
  • A Cubitts library ladder is a subtle reference to the street’s academic past.

[The Cubitts Atelier traditional facade]

There are also nods to former resident, IsaacNewton, the English mathematician. The floor tiles are bold geometric shapes with a tessellating design, a nod to Newton’s ground-breaking work into geometry.

“If I have seen a little farther than others, it is because I have stood on the shoulders of giants” Sir Isaac Newton, Jermyn Street resident.

Other details include an original Thomas Cubitt SW1 lease (from 1847), a vintage Gent’s of Leicester copper clock, and Cubitts chess board, handmade from walnut, ash and brass.

Anthea Harries, St James’s Portfolio Manager, said: “We’re delighted to welcome Cubitts to Jermyn Street in St James’s. The brand has cultivated a reputation for spectacles and sunglasses of the highest quality. Their contemporary style, distinctive approach and focus on traditional craftsmanship are the ideal fit for Jermyn Street and the St James’s customer.”

Tom Broughton, founder of Cubitts, added: “Our aim has to been to revive London’s rich optical heritage. And we’re tremendously excited to launch our St James’s practice with a range of firsts; our first spectacles Atelier, Algha for Cubitts and later this year our cutting edge facial scanning technology, all supported with thorough eye health examinations for the St James’s community.”


Cubbits Atelier, 68 Jermyn Street, London, SW1Y 6NY.

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