The DAKS name has always been synonymous with British Heritage, style and elegance. Originally founded in 1894 by Simeon Simpson, DAKS has since become one of the UK’s most quintessentially British luxury labels, specialising in fine tailoring and accessories for both men and women, whilst continuing to uphold the values of quality, reliability and innovation first established over 100 years ago. These values remain unchanged and paramount to the brand’s identity, as does the pursuit to create much loved British classics.
Jermyn Street: Daks AW14 120th Anniversary video starring Leah & Paul Weller
DAKS is very proud to hold Royal Warrants granted from three members of the Royal Family, only one of 15 firms (out of a total of 820) to do so. Officially granted to DAKS’ Simpson Piccadilly store in 1956 was the Royal Warrant of HRH The Duke of Edinburgh, followed by the Royal Warrant of HM The Queen in 1962 and HRH The Prince of Wales in 1983. The Royal Warrants are a hard-earned reflection of excellence of product and service.
Worldwide, DAKS is exported to 30 countries and sold in over 2,000 specialty shops, major stores and concessions, with a strong reputation in the Far East markets. DAKS flagship store remains in the heart of London on Old Bond Street, but our favourite store is at 101 Jermyn Street.
You can also see their AW14 Menswear Show below
DAKS (101 Jermyn St, London SW1Y 6EE)