Duchamp jermyn Street London
Duchamp celebrated its 25th anniversary in 2014, the company traces its origins to France and the chance discovery by the founder of a cache of 10,000 vintage cufflinks in a Paris flea market back in 1987.

This led two years later to the launch of a London-based luxury goods business concentrating on mens accessories. Appropriately enough, the founder was reading a book about Dadaism at the time, and decided to name the new company after the French surrealist artist Marcel Duchamp.

The early collections were rapidly snapped up by the likes of Selfridges, Harrods and Harvey Nichols and three years later Duchamp launched its silk tie collection. This was rapidly followed by the woven silk eveningwear collection.

Jermyn Street: Duchamp Heritage & AW14 Collection

Despite the name, the ‘Britishness’ of the brand was a given from the word go and continues to be one of Duchamp’s greatest strengths. The same craftsman in the Midlands has produced the cufflinks since the company was founded, while all of the ties are handmade in England. The fabric is woven in England by a Suffolk based company that dates back to the early 1700s and is one of the oldest still designing and weaving silk in the UK.

Their bags are made in Carlisle, take a look at the video below to see how they are crafted.

It is well worth visiting their boutique store on Jermyn Street. Duchamp is also carried in the world’s most prestigious department stores, including Bloomingdales in the USA, Barneys in Japan, Holt Renfrew in Canada and David Jones in Australia.

But by far the biggest investment has been in design. The company has gone on to launch leather goods, swimwear and underwear and in 2009 thanks to customer demand, jackets were introduced. With the launch of its range of ready-to-wear tailoring in Spring 2011, Duchamp legitimately laid claim to be a head-to-toe, socks-to-scarves menswear designer brand.

Although Duchamp now offers everything from trench coats to trousers, the core of the collection is very much occasion wear for men who love dressing up, with velvet tuxedos and evening dress shirts for events from big nights out to a day at the races. The brand has proved to be a huge hit with the wedding market.

Take a look at this short film showcasing their AW 14 collection which is now available in store and online.

Duchamp (68 Jermyn Street, London, SW1Y 6NY)