In ICON’s second imagining with ICON Absolute, the commitment to only use the finest ingredients is fully evident in an effortless representation of core tenants of dunhill with the fashion house’s first Oud. Creative Director John Ray has once again called on the expert nose of Carlos Benaim to help realise his latest fragrant endeavour in the continuing journey to define all facets of modern British gentleman.
The height of masculine elegance, the dunhill man embodies the best of British luxury whether travelling the world or in repose at home. His style is one etched in the pillars of Britain’s tailoring traditions with a notable quirk that identifies him as a dunhill man. Combined with his fragrance, he radiates a charismatic and unforgettable aura, iconic, in name and calibre.
The famed Sicilian Bergamot opens in duet with the familiar spicy notes of Black Pepper; this gives way to a delightfully soothing trio of citrus, wood and floral elements. A touch of Cardamom helps complete the introduction and brings the first act together with a fragrant aplomb. The heart ensues with surprising hints of rich and earthy Saffron combined with the velvety opulence of Black Rose and Egyptian Jasmine to create a sensory celebration.As a parting note, the essence of masculinity continues with the musky embrace of the rare and smoky burning Oud, a first for dunhill. Combined with the sensual facets of Tobacco leaves and Tuscan Leather, the scent trails with a warm aura of bittersweet woodiness.
With his heels well and truly dug into dunhill, Creative Director John Ray has brought a renewed sense of creativity to the London luxury house. In an on-going mission to define the British gentleman, Ray’s vision has seen the brand rise to the foray of menswear, cutting through the disposable nature of today’s culture to bring timeless pieces of provenance.
Alfred Dunhill (48 Jermyn St, London SW1Y 6LX)