The signature masculine scent marks the beginning of a new and exciting era for dunhill’s fragrance category.

Taking inspiration from the evocative world of British motoring design the fragrance is designed with a new generation of global consumers in mind. ICON is positioned to have an integrally refined style that reflects the dunhill ethos of a self-assured, sophisticated urban gentleman.

The ICON fragrance encapsulates dunhill’s long-standing commitment to innovation. Through the use of iconic design and exceptional ingredients dunhill have created a product of uncompromising quality, one that reflects the core brand values of Alfred Dunhill, a quintessential British pioneer, obsessed with detail and fanatical about quality, craftsmanship and original thinking.


In line with dunhill’s iconic accessories the bottle; conceptualised by renowned designer Mark Eisen, carries the brand’s DNA through its signature engine-turned pattern, a functional and decorative technique in which a very precise, intricate repetitive pattern is engraved into an underlying material. ICON epitomises the attention to detail and unpar- alleled skills of engineering found throughout dunhill.

The design was first integrated into dunhill’s hard product accessories in 1924 and it is still widely used throughout the house in items such as Sentryman pen, cufflinks, and accessories. A signature dunhill design for the new signature dunhill scent.


ICON is an audacious, stylish scent that embodies the perfect union of strength and sensitivity. A future classic of the perfumer’s art ICON has been conceptualised by Master Perfumer, Carlos Benaim. Ingredients gatherer from the travels of the dunhill man, a worldly sophisticated traveller, the smell exotic and distinctive. ICON opens with the ultimate blend of rare and expensive ingredients.

Sleek top notes of Italian Bergamot and Neroli Absolute intertwine with a racy black pepper, fusing the mid-notes of cardamom and Lavender de Provence to add a unique twist of masculinity and originality. At the base, revel in the beguiling warmth of smokey Oud wood, and an Oris-leather accord, alluring in depth blended with earthy Vetiver and a hint of oak moss melding, into an Iconic signature scent.

Alfred Dunhill (48 Jermyn St, London SW1Y 6LX)