Floris perfumers have collaborated with English shirtmakers Turnbull & Asser to launch 71/72 Eau de Parfum into the By Request Hand-Poured collection. Named after Turnbull & Asser’s flagship location at 71/72 Jermyn Street, this fresh, woody and aromatic fragrance has been created to evoke the emotion of a first visit to a Turnbull & Asser store; it mirrors the quality materials used in the production of their shirts, through a fine blend of rich, aromatic notes of sandalwood, oud and orris.

The fragrance opens with a crisp aromatic lift of juniper paired with clean citrus notes of mandarin and bergamot. This transforms with heady florals of jasmine and lavender alongside earthier notes of orris and oud. The woods and spice of the base support throughout but start to take a refined lead as the fragrance develops, and denotes the elegance of the rich wood furniture of both the Floris and Turnbull & Asser store interiors.


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Floris & Turnbull & Asser 71/72 Eau de Parfum

The partnership began in Spring 2015 when Turnbull & Asser owner, James Fayed and Head of Design, Dean Gomilsek-Cole joined Edward Bodenham and Floris perfumer Penny Ellis for initial development consultations. This relationship continued throughout 2015 with the teams spending time together both at 89 and 71/72 Jermyn Street developing a scent that defines their brands. With links that go beyond the foundation of sharing the same street, same clientele and same unique histories, the team wanted to represent a shared passion for craftsmanship and the values of the people behind the product.

The creation process has been made into a short film, produced by Origin Films, to give an insight into the traditions of the brands and to offer a rare glimpse behind the scenes. The film will be released upon launch. Only 200 bottles will be hand-poured at 89 Jermyn Street sold exclusively by Floris and Turnbull & Asser in standalone stores and online. Each bottle will be personally named, signed and numbered by perfumer Penny Ellis and will be available with a unique sleeve designed for the collaboration.

Floris & Turnbull & Asser ’71/72′ Eau de Parfum launches on 25th May 2016
 (89 Jermyn St, London, SW1Y 6JH)
Turnbull & Asser (71-72 Jermyn St, London SW1Y 6PF)