Jermyn Street: Fortnum's

Last night Fortnum & Mason, the country’s finest food and drink shop, marked the countdown to Christmas with the unveiling of their famous windows. Fortnum’s Chairman Kate Hobhouse pressed the button to reveal the displays, before inviting customers into the Piccadilly store for an evening of seasonal fun.


This year’s windows, a cherished tradition since the 1880s, are based on the ‘Frost Fayres’ of centuries ago when a frozen Thameswould host incredible markets and carnivals.

Jermyn Street: Fortnum’s Christmas windows unveiled

In keeping with the ‘frost fayre’ theme, a stilt walking Ice King and Queen, acrobatic elves and a juggling Jack Frost were on-hand to entertain the crowds that gathered outside the store.


After the unveiling guests were invited into the store where they were treated to succulent mini hot turkey rolls and delicious Christmas pudding ice cream, mince pies, Florentines and shortbread. Naturally, Christmas tea was served, while those seeking festive spiritwere able to sip Absinthe, Hendricks’s gin, Grey Goose vodka, and the perennial festive favourite, mulled wine. Forthose seeking Christmas shopping inspiration, there was personalised gifting services availablewith a number of Fortnum’s experts in jewellery, fine china and accessories; including Rory Dobner, Richard Brendon, Halycon Days and Grossmith.

Fortnum & Mason: Making Christmas Merrier Since 1707.
(181 Piccadilly, London, W1A 1ER)