Last night, Fortnum & Mason, Piccadilly’s purveyor of the very finest goods and services, marked the beginning of the countdown to Christmas with the unveiling of its famous windows, an annual highlight for Londoners.
A jolly Father Christmas led the celebrations along with the rousing New London Children’s Choir and a calypso steel band, before inviting customers in store to join him for an evening of seasonal fun.
This year’s windows are inspired by Fortnum’s collaboration with esteemed illustrator Kristjana S Williams who created the beautiful designs for over 100 new festive products. Intricately painted geese, puddings, sweets and other delicacies adorn the designs of the new Christmas collection and these elements are very much present in Fortnum’s Christmas windows.
In each of the 21 windows, a key motif from Kristjana’s designs has been transformed into 3D, creating magical and dreamlike scenes, including around 300 owls, roosters and macaws adorned with gems and headdresses. The theme behind Fortnum’s opulent Christmas windows, which was first conceived in February, celebrates the wonder of Christmas and the rituals of the season. Replicating the rich colours featured on the packaging, one predominant colour takes centre stage in each window creating an elegant concept throughout.
After the unveiling guests were invited into the store where they were treated to an array of Christmas favourites, including Pigs in Blankets and Fortnum’s indulgent Chocolossus Hot Chocolate. Naturally, Christmas tea was served, with traditional mince pies as well as the newest addition to the patisserie counter – Maitre Choux éclairs. For those seeking Christmas shopping inspiration, guests were able to personalise everything from Santa Sacks to baubles and Fortnum’s very own Blancs de Blancs champagne.