Earlier this week Gieves & Hawkes & Vitale Barberis Canonico celebrated their partnership with an exclusive event at No. 1 Savile Row, the headquarters of the tailors since 1912.
A selection of iconic Vitale Barberis Canonico fabrics curated by Jason Basmajian, Chief Creative Officer at Gieves & Hawkes, are now on show from 12th November at the recently unveiled No. 1 Savile Row in London, the most prestigious address in the world for men’s tailoring and since 1912 the home of Gieves & Hawkes.
Thanks to the partnership between the two brands, the Gieves & Hawkes Private Tailoring service will make available to their customers an exclusive selection of Vitale Barberis Canonico fabrics, each one accompanied by a personal invitation from Francesco Barberis Canonico to visit the mill in Biella, Italy.
The Vitale Barberis Canonico woollen mill, one of the oldest in the world in its thirteenth generation of management by the same family, and Gieves & Hawkes, the triple Warrant holders to the British Royal family, pay homage to creativity in the world of textiles.
For 10 days starting from 12th November, in the recently refurbished London headquarters of Gieves & Hawkes, No 1 Savile Row, fabrics will be exhibited from the recently commissioned photographs ‘The Fabric’. This project inaugurated by VBC to celebrate its 350th anniversary tells the story of the contemporary gentleman by means of the 10 patterns which best represent masculine dress: houndstooth, pinstripe, chalk stripe, graphic tweed, sharkskin, herringbone, overcheck, bird’s eye, Prince of Wales and damier.
Thanks to the collaboration between the two brands, both forward-looking ambassadors of classic elegance, the Gieves & Hawkes Private Tailoring service will make available to their customers an exclusive selection of Vitale Barberis Canonico fabrics, curated by Jason Basmajian, each accompanied by a personal invitation from Francesco Barberis Canonico to visit the mill in Italy.
Accompanying the collaboration is The book, created by the woollen mill in association with publishing house Skira, tells the story through photos used in the project ‘The Fabric’. With an introduction by Bruce Boyer, one of the most important writers on men’s fashions and style, ‘The Fabric.’ tells the story of the woollen mill as the “designer behind the designer”, its textile creations having the most important influence on the fashion world. It is a privileged glimpse behind the curtains of the fashion world, where a huge part of the creativity necessary is hidden. The book will be on sale from December 2014 in the best fashion bookstores of the world.
Gieves & Hawkes (1 Savile Row, London W1S 3JR)