As part of the ongoing elevation and evolution of the house, Gieves & Hawkes have announced the completion of the renovations of No.1 Savile Row and the launch of a new global flagship store. We popped by to take a look.
With arguably the best address in the world of tailoring, No.1 Savile Row is an elegant eighteenth century William Kent townhouse and, since 1912, the flagship store of Gieves & Hawkes.
Under one roof are showcased the Ready To Wear collections, Private Tailoring and Bespoke services alongside the military department and Royal archive. In grand suites of private rooms men of significance are welcomed with discretion and warmth. Below stairs, master tailors cut and stitch bespoke suits by hand, as they have done for generations, for the most discerning gentlemen around the world.
Over the past twelve months, interior designer Teresa Hastings has worked with Chief Creative Officer Jason Basmajian to sensitively restore and modernise the interiors. The result is a design inspired by the bespoke traditions of precision, quality and beauty.
With a passion for the handcrafted, Teresa Hastings has introduced a palette of fumed oak, cast bronze, tailoring textures and fabricated metals to create an atmosphere of modern masculine luxury. Designs for new fittings and furniture have been hand drawn in pencil and pen and developed using a team of largely British craftsmen and makers.
As in fine tailoring, the luxury is in the detail with bronze and brass door handles hand cast using the lost-wax technique. At the centre of the store is the famous Map room, added by the Royal Geographic Society in 1871, restored to its former splendour.
When first commissioned by Gieves & Hawkes, Teresa Hastings researched in depth the architecture and design of Savile Row and the eighteenth century, translating the historical detailing into a contemporary design that respects the history and context of the original building.
At the entrance to No.1 Savile Row, Kentian design details are re-interpreted with oak six-panel doors and internal windows feeling modern yet grounded in history. Tall-ceilinged rooms flow one into another presenting collections of weekendwear, shirts, ties and accessories.
In the panelled private tailoring areas at the back of the store, the lighting is warm and the atmosphere more redolent of a private club. Behind a carved oak bar, the house butler serves drinks. Huge bespoke oak doors, with bronze handles, open to reveal a grand fitting room of grey flannel walls and a hidden fabric library. A Crush piece commissioned from Fredrikson Stallard hangs above a working fireplace.
Upstairs the grand reception rooms of the house are brought back to life. The Robert Gieve room, used for military and Royal appointments is in dark anthracite with tall skirting and panelled walls. A wall of illuminated floor to ceiling hand made cabinets house the red and gold uniforms of HM The Queen’s bodyguard, complete with boots, swords and swan-feather helmets.
On the dark walls hang framed items from the Royal archive of the house, the three Royal warrants currently held to the British Royal family and handwritten correspondence with Nelson, Wellington and the previous Prince George of Cambridge amongst many others.
Gieves & Hawkes (1 Savile Row, London W1S 3JR)