For Spring / Summer 2015 Gieves & Hawkes commissioned Testino protégé Eddie Wrey to shoot his second campaign for the brand, bringing to life the summer lifestyle of the modern British gentleman.

The collection in shades of blues, greys and tan is juxtaposed against the colours and textures of the British seaside for a modern interpretation of British summer elegance. Softer in shape with knitwear often replacing the shirt and tie, the mood is more relaxed even if the cut remains precise.

‘The natural windswept beauty of coastal life inspired this collection and it is the tonality of Eddie’s films that fit so well’ comments Chief Creative Officer, Jason Basmajian. The three minute short features Harvey Newton-Haydon, Matt Holt and Tom Warren with original music by PALACE.

Gieves & Hawkes (1 Savile Row, London W1S 3JR)