To celebrate the unveiling of their AW14 collection, Hackett London has launched #10Men1City.

Hackett London Jermyn Street
The campaign follows ten of the most significant style influencers around London wearing their favourite blazer from Hackett’s new season range. Beginning with a gentleman’s breakfast at the luxurious Hackett showroom on Bond Street on Friday 8th August, the gentry met their competition and were fitted for their chosen piece.

As the ten gents visit their favourite spots in London they will be uploading pictures onto their Instagram accounts. From the top of St. Paul’s dome to their favourite back alley cafe, this campaign is an insight into their lives and also exhibits a unique view of Hackett’s new collection in its natural habitat: the streets of London.

Jermyn Street: Hackett London

Hacket London Jermyn Street 2
Images will be shared across Hackett’s social media channels throughout the four weeks, partnered with weekly updates on the Hackett website. The brand will then choose one image that they think best captures the influencer’s own distinctive styling, matched with their vision of England’s great capital.

Hackett London Jermyn Street 3
Hackett London Jermyn Street Shop the Blazers
The 10 men include, Seb Law ( @sebulous), Scott Fraser (@scottfrasersimpson), Derek Addo (@Derek_dash), Zak Velsvoir (@zakvelsvoir), David Evans (@greyfoxblog), Nas Abraham (@nas_abraham), Kenny Ho (@kennyhostylist), Dan Rhone (@mfminstagram), Talha Velsvoir (@ttvelsvoir) and Martell Campbell (@mrflyycampbell) all on Instagram.

Follow the campaign #10Men1City @Hackettlondon

Click here for updates and the 10 men involved.