Did you know that in 1959 Hermès opened its first exclusive store in London, on Jermyn Street? Although, not there any more we still hold Hermès in our hearts.
They’ve re-opened their flagship London store at 155 New Bond Street, London W1. The store first opened in 1975, on the ground floor of the Time & Life building and was subsequently extended in 2008. This year, its 40th anniversary, it will welcome clients and friends into a completely redesigned space.
The existing floor plan has doubled in size, from the original 395 to 673 square metres. The two-storey space was remodelled by RDAI, the Parisian architectural agency under the artistic direction of Denis Montel, responsible for creating and renovating all Hermès stores worldwide.
Highlights of the renovation include new spaces revealing original design features listed by English Heritage and a unique “Reclining Figure” sculpture by Henry Moore, never before shown in public. A limited edition run of items will also be produced exclusively for the opening.
As Axel Dumas, Hermès International CEO and 6th generation member of the family says: “The bustling spirit of the street coupled with the attachment of our British clients to our craftsmanship and unrivalled quality, but also a shared sense of wit and love of light-heartedness gives a special dynamism to Hermès in London. In the words of Samuel Johnson, “‘…there is in London all that life can afford.’ ”
The Time & Life façade of the building remains untouched. Yet once through the door, visitors will enjoy a ground floor now almost entirely dedicated to men’s department.
Upstairs, the sense of space and light envelops visitors on their discovery of the women’s collections; ready to wear, accessories, fragrance, silk, jewellery, watches and leather departments now proudly sit together with the equestrian collection.
Another key element of the metamorphosis undergone by the store is the 100 square metre area dedicated to the home department. The large listed space is flooded with light thanks to its high ceilings and French windows leading onto the terrace: the perfect backdrop for the extensive Hermès Home range.
Hermès has always made the finest quality an utmost priority. Since its establishment in 1837, six generations of enterprising and passionate artisans have contributed to spreading its values: sourcing the finest materials, enriching the know-how of highly precise skills, and creating beautiful and innovative objects to last over time in a spirit of constant innovation.
A family owned company, Hermès is managed by Chief Executive Officer, Axel Dumas, and its artistic direction is led by Pierre-Alexis Dumas, both sixth-generation family members.
Hermès (115 New Bond Street London W1S 2UA)