Viking: A New Era

This week we were invited to an incredibly special fragrance launch from the House of Creed. All the way from Mr Fogg’s Residence in Mayfair came a tale of truths and excitement. The latest edition of cologne to join the Creed family is the biggest thing to happen since the launch of a cult classic Aventus. They call it, Viking. From the onset it’s a bold, vibrant and exquisite bottle with its unmistakable glass body wrapped in a vermillion red band.

Viking launches this Autumn with the House of Creeds most valiant men in mind. A fragrance that bottles the fearless spirit of boundless exploration for the modern man who goes against the grain. That spectacular red not only procures boldness but also allures to a sexual primeness that is embodied in its marvellous scent. Comprised of 80% natural ingredients, Viking was inspired by the incredibly crafted longships, a centrepiece of the Viking Age and one of the greatest design feats of the ninth century. A symbol of voyage and undeniable perseverance, longships were carefully designed for the skilled seaman who embodied unbridled determination to conquer. Viking is the brand’s most major men’s scent since the introduction of the cult best-selling Aventus in 2010.

Olivier Creed, Sixth Generation Master Perfumer for The House of Creed shares “I wanted to create a totally new men’s fragrance that would capture a different spirit than our Aventus, which stands for success and power. Being on the sea is my passion. I’ve always been fascinated by the architecture of longships and the people who sailed them. I was inspired by the unwavering commitment to discovering new territory, both physically and metaphorically.”

Inside the Viking

Staying true to its name, the scent is anything but forgettable. We start with top notes of Calabrian Bergamot, Sicilian Lemon and the infamous Pink Peppercorn. Moving through enticing heart notes of Peppercorn, Bulgarian Rose and Peppermint that leave you feeling enlightened and with a finish of Indian Sandalwood, Haitian Vetiver, Indian Patchouli and Absolute Lavadin base notes. This really is a complex blend, but so simply elegant on the nose, it’s easy to see how such an important fragrance was 7 years in the making.

[Creed Viking at Mr Fogg’s Residence Mayfair]

History of Creed

This unique story began in 1760. A pair of scented leather gloves was delivered to King George III by a new London tailoring company. Founded by James Henry Creed in the same year as the young King’s accession, the House of Creed has created fragrances for the discerning for over 260 years. Over the centuries, the Creed family has produced over 200 perfumes all testifying to a unique creative spirit that has been passed, together with a keen inherited nose, from father to son through seven generations.

Today Olivier Creed, “Créateur Parfumeur” and direct descendant of James Henry Creed, continues this great tradition. Accompanied by his son Erwin, Olivier travels extensively to source, research, inspect and commission the nest materials.

Based in Paris, with a factory at Fontainebleau, Creed manufactures many of its own essences using rare traditional techniques, enabling Creed to maintain the superior quality and authenticity of its fragrances. The raw ingredients and perfume are weighed out, mixed and macerated by hand. A timeless, modern act of creation: perfume of the past, fragrance of the future. All are made in small unique batches.


For more information visit: Creed Fragrances

Experience Creed first hand: 99 Mount St, Mayfair, London W1K 2TF