Today Berry Bros. & Rudd  launch an exclusive new wine label for the bestselling Good Ordinary Claret. Created by London-based designer Luke Edward Hall, the label depicts Bacchus, the Roman god of wine in Luke’s own inimitable style.

4,000 bottles have been packaged with the limited edition label and will be available to buy from Thursday 16th February 2017. Edward Hall’s design is the second limited edition label following last year’s successful collaboration with renowned British designer Paul Smith.

[Created by artist Luke Edward Hall]

Geordie Willis, Creative Director at Berry Bros. & Rudd commented: “Luke is one of London’s most exciting young designers and as the UK’s oldest wine and spirits merchant, we enjoy this juxtaposition between the old and the new.

“This is the second year we have commissioned a new design for our Good Ordinary Claret. We try and offer as little brief as possible so the designer is given free rein. The label is therefore a product of their full creative expression meaning we’re just as excited to see the final results.”

Luke Edward Hall added, “I was delighted to be offered the opportunity to design a bottle label for Berry Bros. & Rudd’s iconic Good Ordinary Claret. As a fan ‘Graeco-Roman myths and legends’ since childhood, it was natural for me to illustrate a label inspired by Bacchus, god of winemaking and his wild Bacchanalian parties. I wanted it to be very colourful and eye-catching too – I used a variety of my favourite materials to create the design – paints, pencils, chalks and pastels.”

Bottles of Good Ordinary Claret with Luke’s limited edition label will be available to purchase online and in the St James’s and Basingstoke shops for £9.75 from Thursday 16th February 2017. Stock is limited – when it’s gone, it’s gone.

Berry Bross & Rudd, 3 St James Street, London SW1A 1EG