Fortnum & Mason has unveiled a charity art installation by David Bailey in its famous Piccadilly windows.   The window holds 400 bronze tiger sculptures, created by Bailey and Pangolin Editions to highlight the plight of the endangered Sumatran tiger.

Each handcrafted bronze cast, in this 10-day installation, is available for purchase and represents one of the 400 remaining Sumatran tigers in the wild. Costing £400 each, every penny will go to Greenpeace to assist in their efforts to protect the Sumatran tigers’ Indonesian island habitat from illegal deforestation.The figures are available to buy in-store and online and as the individual tigers are sold, they will be removed from the window display, diminishing the artwork and demonstrating the speed with which this critically-endangered species might disappear from the planet.
Tim Marlow, Artistic Director of the Royal Academy in Piccadilly, will host a Q&A with David Bailey at Fortnum & Mason Piccadilly on Thursday 1st June.  The pair will discuss Bailey’s career, the inspiration behind his installation, and his passion for the tiger’s cause.ia Zareem-Slade, Fortnum’s Customer Experience Director, commented: “We are thrilled to welcome such a creative icon as David Bailey to Fortnum’s – working with David is a privilege that ranks alongside anything from our 310 years of history. Fortnum’s has always had a strong history of working with artists – so using David’s art to create awareness of this important issue makes perfect sense.” 

David Bailey commented “It’s stimulating working with Fortnum & Mason as they like to think outside the box.”

Fortnum & Mason (181 Piccadilly, London, W1A 1ER)