We caught up with stylist Timothy Lord and asked him a few questions about Jermyn Street.
Timothy Lord has worked with many high end brands. He first cut into the industry at the renowned gun makers Holland and Holland, introducing their bespoke tailoring service. He then transferred to Jermyn Street’s luxury luggage brand Swaine Adney Brigg.
During his five significant years spent tailoring and designing at Favourbrook, Timothy has dressed clients ranging from Peter Jones to Whoopie Goldberg. He has also styled clients for many prestigious events, including The Royal Wedding and Royal Ascot.
Jermyn Street Interview: Timothy Lord, Stylist
JSJ: Have you witnessed the outfitters on Jermyn Street change to match the pace of today’s men’s fashion demands?
TL: Having been on the street for nearly a decade, a majority of the brands have always been in sync with today’s men’s fashion demands. They will always stock the staple pieces along with items that are on trend. They’re good at tweaking and reworking collections to add up to date and modern twists. It’s great to see such traditional trades thriving and striving to new levels.
JSJ: As a stylist, you pride yourself on standing on certain traditions, do you feel the new influx of brands is good for Jermyn street?
TL: As with most things, time often brings change. This isn’t always a bad thing, as long as the brands involved are in keeping with the sartorial form of the street. I’m pleased to have fresh blood arriving in the area; it brings a new and younger clientèle to Jermyn street.
JSJ: In what way has Jermyn Street influenced your style?
TL: The street has such a charm about it and it’s perfect for getting kitted out. There are so many places to shop. I’d recommend Jeffery West for shoes, Turnbull & Asser for shirts and Favourbrook for velvet. It’s amazing having all this variety on your doorstep and is incredibly inspirational for me as a stylish. I have a few key pieces I always wear and a few pieces that are quite interchangeable depending on the season. My advice is to stick to what you like and don’t let anyone steer you away from that.
JSJ: Describe your ideal day when visiting Jermyn Street.
TL: Well, that’s a tough one!….. Firstly, I always love starting my day with breakfast at Franco’s, I’m hooked on their Eggs Benedict. Then I’d probably pop around the corner to Jeffery West and select a new pair of heels- you can even get your shoes tattooed there! I also like nipping down to Hilditch & Key to peruse their vast selection of fabrics- they have great range.
When lunch time calls, I enjoy catching a bite at Cafe Murano- it’s perfect for a working lunch. Then, as an absolute must is a cheeky dash to Berry Bros. & Rudd- there is no finer wine shop in the world. And it’s always a pleasure to hop over to Bates Hatters, it’s such a brilliant experience- if you can’t find a hat in there that you like, don’t wear hats!
And finally, a short walk away is Favourbrook, it’s the finest in London for its extensive selection of luxury velvets, from smoking and dinner jackets to bow ties you’ll find it all there.
JSJ: Has British tailoring become more celebrated in recent times?
TL: Yes, I certainly think it has. Lots of people appreciate the craft of tailoring. The arrival of London Collections: Men has highlighted this- it’s been a brilliant platform for the bespoke tailors of Savile Row and gentlemen’s outfitters of St. James’s to showcase themselves. Men’s fashion is evolving and you can see the marriage of old and new.
A number of my clientèle who mostly wear bespoke are becoming much more adventurous in what they will allow me to dress them in. They’re not coy when it comes to selecting bold and gutsy fabrics, or shaper and more daring cuts. It’s great to see the area flourishing, and it’s not just down to the long standing customers. Jermyn Street has new, stylish and dapper dandy youngsters and is looking to welcome many more in the future too.
Jeffery West (16 Piccadilly Arcade, London SW1Y 6NH)
Turnbull & Asser (71-72 Jermyn St, London SW1Y 6PF)
Favourbrook (55 Jermyn St, London, London SW1Y 6LX)
Franco’s (61 Jermyn St, London SW1Y 6LX)
Hilditch & Key (73 Jermyn St, London SW1Y 6NP)
Cafe Murano (33 St James’s St, London SW1A 1HD)
Berry Bros. & Rud (3 St. James Street, London SW1A 1EG)
Bates Hatters (7 Jermyn Street London SW1Y 6DT)
Holland & Holland (33 Bruton Street, London W1J 6HH)