In keeping with its Art Deco exterior, the new Bond Street boutique features Art Deco elements throughout, making it entirely unique in comparison to other IWC boutiques worldwide.
IWC’s signature monochrome colours are augmented by piano-finished Macassar wood, polished stainless steel, Carrara marble and luxurious carpets.
With two floors of dedicated retail space, the new boutique offers the most exceptional collection of IWC timepieces available in the UK, including a special edition Big Pilot’s Watch Perpetual Calendar in stainless steel, manufactured exclusively for the IWC London boutique.
The Portofino Midsize, IWC’s newly launched diamond-set collection, is also available in its entirety. The new boutique features an all-new lighting concept by renowned French lighting designers ‘Ponctuelle’, ensuring all timepieces displayed are perfectly lit.
An IWC watchmaker is positioned on the first floor, offering maintenance advice and servicing. For those looking for a more bespoke service, the boutique team will also offer VIP retail and private consultation.
The second floor of the boutique offers a members club ‘lounge’ experience, with a warming fireplace and a bespoke drinks menu, featuring champagne. The idea is to offer customers a home away from home and an escape from the bustling streets of central London.
IWC Boutique London (138 New Bond Street, London, W1S 2TJ)