In a traditional bike shop there always seems to be a glass cabinet somewhere, filled with the lightest, most finely engineered, best looking components – the good stuff. At Bespoke they don’t have one of those – as they don’t need to.

The entire shop is a jumbo version of that cabinet, packed full of high quality, top performing bikes and components.

Everything they sell is the best tool for the job, which has a story behind it, and is something they’ve personally tried and tested: From cutting-edge technology in carbon, alloy or steel to the most mundane accessories, they’re entirely focused on helping you get the most out of your cycling, whatever you want to achieve on the bike.

Jermyn Street: Bespoke Cycling – Bike Fitting Experts

They are very proud of their involvement in the big push towards mainstream acceptance of bike fitting. They were the first studio in Europe to use the Retül 3D motion capture system.

At Bespoke, bike fitting is at the very core of what they do. Their founder, Barry, was one of the very first SICI advanced fitters in the UK. Their retail growth has developed from their bike fitting expertise.

The are incredibly selective over the fitters they hire and believe they have the most experienced and talented fit team in Europe.

Bespoke Cycling (59 Jermyn Street, London SW1Y 6LX)