‘1 of 1’ offers customers the unique opportunity to design their very own pair of handcrafted Cheaney shoes, made for them by the skilled craftsmen and women in Cheaney’s Northamptonshire factory.
Exclusively available from their Jermyn Street flagship, customers can drop by the store, or call to book an appointment at a time convenient to them. They will then be looked after by one of Cheaney’s knowledgeable staff, who will guide them through the ‘1 of 1’ customisation process.
Firstly, customers are measured and fitted, then invited to choose their preferred shoe from a collection of five styles. It’s an enjoyable, indulgent and tactile process for customers, as they peruse the swatches of the finest calf leathers; from bronze espresso to aubergine burnish; deciding whether they’d like their lining to be a subtle tone of navy glazed, or if they’ll choose to go for a surprise pop of colour with campaign red.
Then leafing through the menu, they are able to pick other details and options for their shoes, such as the colour of the soles, laces and whether or not to have eyelets or simple unadulterated lace holes, as well as choosing from an array of metallics or ‘burnt in’ embossing for their sock and sole foils.
The final element of personalisation comes with the customer’s name handwritten into an oval stitched window in the lining of each shoe. With all the options, there are a staggering 1.2 million permutations, ensuring every customer will achieve their very own ‘1 of 1’ pair of Cheaney’s.
Choices made, their order is sent off to Cheaney’s factory in Desborough, the same factory where they have been making shoes since 1886. As with every pair of Cheaney’s the ‘1 of 1’ custom collection uses the Goodyear welted construction; a time consuming and highly skilled method, which though invented in 1869, is still considered to be one of the finest methods of shoe construction today. ‘1 of 1’ shoes also feature the aesthetic fiddle waist, in-channel stitching and oak bark tanned soles for enduring comfort.
Six to eight weeks later, and following around 200 different hand operations, the customer’s personalised shoes are ready for collection from the store. Completing the experience, the finished shoes are packed away in a specially branded ‘1 of 1’ box along with a pair of hand-stained cedar wood shoetrees and a shoe care kit with brushes, cloths and polish. Every detail is considered, and it is clear for all to see why Cheaney represents the height of English bench-made footwear.
‘1 of 1’ is the ultimate gift, perfect for any man who loves handcrafted quality footwear. With this in mind, Cheaney has created a gift voucher especially for ‘1 of 1’. The receiver has the pleasurable experience of creating their own customised shoes. ‘1 of 1’ made especially for you by Cheaney, will be retailing for £695.00 Gift vouchers can be purchased from the Jermyn Street store, or by calling 0207 287 2996. The ‘1 of 1’ concept will be available exclusively from:
Cheaney (21 Jermyn Street, London, SW1Y 6HP)
Tel: 0207 287 2996
Monday – Saturday 10:00 – 19:00
Sunday 12:00 – 18:00