In partnership with London Craft Week, John Smedley will unveil the craftsmanship behind ‘The World’s Finest Knitwear’ via a day of demonstrations by its master craftsman at the newly opened Jermyn Street store on Thursday 4th May from 10.00am-6.00pm. Demonstrations will include the hand cutting of necklines, tabbing of all labelling and finishing touches, invisible mending, and hand embroidery. John Smedley’s Technical Manager, Tim Clark, will also be on hand all day to discuss fibre sourcing and the brand’s dedication to sustainability and ethical sourcing within its Merino farms in New Zealand. Tim will also cover all the wearer benefits of these high quality fibres.


At 6.00pm Managing Director and 8th generation John Smedley family member Ian Maclean will host a talk on ‘The Essential Merino Sweater’ alongside Technical Manager Tim Clark and designers Lou Dalton & Holly Fulton. The talk will cover the history of the garment, the John Smedley 230 year old archives, how to source and craft the perfect fibre, and why new designers are now turning to John Smedley to jointly craft their directional designs for  oday’s market. Each designer will offer a unique opinion as to what drew them to John Smedley and how they each look for different design and craftsmanship nuances given their womenswear or menswear design perspective.
Speaking about the event Jess Mcguire-Dudley, Marketing & Design Director, John Smedley said ‘London Craft Week is a fantastic platform for us to showcase the unique history of our brand, the dedication of our craftspeople to the quality of our garments and to give our consumers the chance to see a little of our very unique home in Lea Mills. Derbyshire. Having our team alongside Lou Dalton & Holly Fulton speak on our products will really give an insight into age old manufacturing and the most modern of designs – it should be a very insightful and exciting event’

Established in 1784, the over 230 year old company is known for their fine knitwear. John Smedley is the name of four generations of owners of Lea Mills, near Matlock, Derbyshire. The most famous of these was John Smedley (1803-1874), born Wirksworth, Derbyshire. The mill specialised in the production of muslin and spinning cotton to send out to local cottages with hand frame looms. Towards the end of the 18th century, the company had extended its activities to include knitting and hosiery manufacture – said to be the origin of Long Johns.

Marilyn Monroe, Audrey Hepburn, the Beatles, Dame Vivienne Westwood and Sir Paul Smith have all been loyal customers. In 2001 Smedley was granted the Royal Warrant of Appointment as a “Manufacturer of Fine Knitwear” by Her Majesty Queen Elizabeth II.

Talk at 6.00pm on 4th May 2017, booking necessary via press@johnsmedley.com

See more at:

www.johnsmedley.com/discover/craftsmen

www.londoncraftweek.com/events/essential-merino-sweater-by-johnsmedley#sthash.Rbdet7CX.zk717tOb.dpuf