British Heritage brand Barbour International, famous for their original motorcycle clothing iconically worn by Steve McQueen in the 1964 Six Days Trial, recently launched a brand new Six Days Trial of its own in collaboration with Matthew Zorpas from The Gentleman Blogger.
Whilst there were no motorbikes or dirt tracks to be seen, this trial still required speed, style and cunning as customers were invited to pick their favourite Barbour International outfit, style it and pose for the camera.
Jermyn Street: Matthew Zorpas of The Gentleman Blogger & Barbour International
Photos were then put up online, and participants had 24 hours to get as many votes as they can to be in with a chance of winning limited edition Barbour International prizes.
The Six Days Trial took place at Barbour International Piccadilly store, just around the corner from Jermyn Street. Matthew was on-hand to offer styling advice. Rebecca Cairney, Global Digital Manager for Barbour commented, “The 1964 International Six Days Trial race was a pivotal point for the Barbour International brand – style icon Steve McQueen wore Barbour International for the entire race, redefining biker style forever…the biker look still inspires our modern collections…’
Barbour International Piccadilly (214 Piccadilly, London, W1J 9HL)