Recently New & Lingwood, a stalwart of Jermyn Street, held their store relaunch party. As a heritage brand, New & Lingwood have done everything they can to retain the character and charm of the original store whilst injecting more of the brand’s character and wit into their flagship store.
The old penny farthing remains – along with some of the original display cabinets – but the store is now lighter, brighter and a more sumptuous environment with spaciously opulent dressing rooms and a new dedicated ground floor shoe shop. The new store is further enhanced by the introduction of rich silk panels, a bold tartan carpet and many other meticulous finishing details – all features that show how proud New & Lingwood are of their British roots and ‘Englishness’.

Founded in 1865 by Miss Elisabeth New and Mr Samuel Lingwood, the quintessentially English brand found their feet in Eton providing uniforms and colours for their students. New & Lingwood expanded into London in 1922. Their original Jermyn Street store was destroyed in the blitz during WWII but they re-established themselves on the street in 1946, opening on the corner of Piccadilly Arcade, where they remain today.After many years of dressing the most astute gentlemen, New & Lingwood’s mission remains to revive the importance of classic style whilst refusing to compromise of the quality of the craftsmanship and fabrics. New & Lingwood is unique to London in being the most traditional of the small number of gentleman’s outfitters supplying bespoke and ready-made shirts, hosiery and shoes of the highest quality whilst evolving to provide wonderful clothing for the modern man.

New & Lingwood (53 Jermyn Street, London, SW1Y 6LX)