Julie Michaelsen Photography

To commemorate the first anniversary of their flagship store at 73 Duke Street and the brand’s third consecutive showing at LCM, Private White V.C introduces The Mayfair Collection to an energetic crowd of press, bloggers, buyers, family and friends. Seemingly everyone in the menswear industry was in attendance, including VIPs Dermot O’Leary and Oliver Cheshire and David Gandy wore Private White V.C outerwear on both day 1 and 4 of the event.

Julie Michaelsen Photography

The evening focused around a collection of handcrafted garments six key looks,the highlights included; the Sheepskin Manchester Peacoat, The Jeep Coat, Cashmere Swagger Coat and new Mayfair tailoring collection. Encompassing Private White V.C.’s unrivalled commitment to British manufacturing, The Mayfair Collection is synonymous with quality and provenance, boasting an extensive range of luxurious fabrics with innovative and highly technical finishes that they are immensely proud of.

Julie Michaelsen Photography

‘Private White V.C. are makers. We are dedicated to making the best possible quality clothes known to mankind. We start with the finest raw fibers, weave them, make them, and sell them in our own shops. Everything is made in Britain, we are a sheep to shop brand.’ – Creative Director, Nick Ashley.

Julie Michaelsen Photography

Private White V.C. are also pleased to introduce the Essentials collection for A/W16, adding a touch of refinement to time-tested wardrobe staples. Functional fabrics and iconic designs come together, creating some of their most successful and best-selling styles, from durable outerwear, to casual and refined jackets. All garments are lovingly hand made within the United Kingdom in Private White V.C.’s 200-year-old Mill on the banks of the River Irwell.

Julie Michaelsen Photography

Private White V.C is available to buy from The Army Gym, Henrietta Street, Covent Garden, London, WC2E 8NA

All images courtesy of Julie Michaelsen Photography