Richard Anderson jeans, which retail at £450.00, are made to a full leg length and are tailored for each customer. They can be supplied to a specific cut or bought with the appropriate thread to have them shortened by a tailor. Richard Anderson’s search for a ‘true denim’ started with the history of the cloth and eventually led to a factory in Kurashiki, the home of Japanese Denim where an original 1920s loom weaves the most beautiful cloth. Richard Anderson’s denim is hand-dyed using traditional vegetable dyes, making Richard Anderson denim jeans an artisanal product.

Since the late 18th century, Savile Row has been known for its traditional bespoke tailoring for men. Towards the end of the 1960s, it began to modernise but it was in the 1990s – just as Richard Anderson was planning to open its doors – that the ‘new bespoke movement’ began to take place.The word ‘modernise’ generally means making suits more colourful or offering original cuts. Richard Anderson has taken this further with the introduction of their first range of jeans.

Denim, originally from France and called Serge de Nîmes, was exported to America in the late 18th century where, due to its hard-wearing nature, it was a practical choice for workwear. It was not until James Dean famously wore jeans in Rebel Without a Cause in 1955 that denim jeans became ‘fashionable’. This is when Japanese companies began to innovate and improve the processes of weaving but kept the selvedge, which has now become a mark of ‘true’ denim.

Richard Anderson, 13 Savile Row, London, W1S 3PH