Today we were thrilled to be invited by Rolls-Royce Motor Cars to attend the preview of the new installation by Turner Prize nominee and renowned artist Angela Bulloch entitled Cipher of L. at the marque’s London showroom in Berkeley Square, a short distance from Jermyn Street.
The work will be will be shown for three weeks to coincide with Frieze Art Fair, a key event in the global contemporary art calendar. Rolls-Royce Motor Cars is the world’s leading luxury car manufacturer and has long shared a passion for creativity, design and craftsmanship with the world of art. Since 1911, Rolls-Royce motor cars have been adorned with the ‘Spirit of Ecstasy’, a sculptural mascot for the brand which was created by British sculptor Charles Sykes.
The artist, who is a member of the ‘Freeze’ generation of ‘Young British Artists’, presented this new commission in the city where she started her career. Cipher of L. takes the form of a ‘Pixel Box’ installation that mimics the properties of a Rolls-Royce motor car.
Jermyn Street: Rolls-Royce Motor Cars Presents a New Commission by artist Angela Bulloch
Angela Bulloch is known for her interest in systems, patterns and rules, and the creative territory between mathematics and aesthetics. This new installation incorporates certain physical, as well as conceptual, elements of a Rolls-Royce motor car, exploring the relationship between art, technology and craftsmanship.
[© Getty Images/photo credit Nicky J Sims]
“When a customer commissions a Rolls-Royce motor car they are afforded the ability to create a highly Bespoke, deeply personal interpretation of Rolls-Royce design and luxury. Seeing this principle taken a step further by such a renowned artist is an enormously exciting prospect,” said Richard Carter, Director of Communications, Rolls-Royce Motor Cars, “We Rolls-Royce Motor Cars very much look forward to seeing Angela Bulloch’s interpretation of the marque’s unique design language through the medium of contemporary art.”
Cipher of L. has the same dimensions as a Rolls-Royce Phantom and is presented as the feature showpiece of the space for the duration of the exhibition. The installation emits coloured light over the other motor cars in the showroom, themselves individually commissioned pieces of automotive art.
Bulloch has explored the use of materials and form through her Pixel Box works since 2000 and as part of her oeuvre in general over the past 25 years, and with this new commission she has been presented with the opportunity to respond to Rolls-Royce’s legacy of expert craftsmanship, providing a new field of creative experimentation for her practice.
In researching this commission she travelled to the Home of Rolls-Royce in Goodwood, England to study the unique blend of peerless engineering and timeless hand-craftsmanship that goes into every Rolls-Royce motor car.
A number of the marque’s design and craftsmanship elements are expressed in the work, for example, the application by-hand, of the world’s finest woods is an element of the piece in the form of wooden veneers and the colours projected by each Pixel Box have been selected from the marque’s 44,000 hue pallet and translated in to RGB values.
Artist Angela Bulloch, said, “After visiting the Rolls-Royce plant at Goodwood, I was greatly inspired and set out to make a work that appears to float in the same way that a Rolls-Royce motor car does. The light programme that will run through Cipher of L. uses a range of secret colours usually found on the exterior of Rolls-Royce’s motor cars and the work will have a puzzling pattern that repeats nearly never.”
It was great to hear, Rolls-Royce Motor Cars representative, Emma Rickett’s informative speech regarding the artwork. We were also pleased to see a Rolls-Royce Phantom at the marque’s London showroom in Berkeley Square- a hop, skip, and a jump Jermyn Street.
Exhibition runs from 9 – 23 October 2014
Rolls-Royce Motor Cars London (15 Berkeley Square, London W1J 6EG)