Antonia from Huntsman showing the first stage of the cutting process in the Huntsman pop upMembers of the Savile Row Bespoke Association came together to show case and celebrate the inner workings of the bespoke tailoring process and launch the Ambassadors Project.

Robert, Huntsman cutter, measuring up for a bespoke suit in the Huntsman pop up Fitting Room[Robert, Huntsman cutter, measuring up for a bespoke suit in the Huntsman pop up Fitting Room]

The special ‘Savile Row: Inside Out‘ event provided a unique insight into extraordinary world of British tailoring and intimate access to the finest craftsmen on The Row to learn more about the enigma of bespoke and the finest cloth.


Eight contributing houses displayed current work in progress at the exclusive event to launch ‘The Ambassador’s Project’ at this season’s London Collections Men.  Together with GQ, fashion editor Grace Gilfeather and the LCM Ambassador team, each Ambassador – from celebrities of the world of fashion to film & television – will have a suit cut by one of the Association’s member houses. The chosen Ambassadors include Dylan Jones, TinieTempah, David Gandy and Hu Bing.

The Huntsman pop up Fitting Room

Gilfeather said: “The Savile Row Bespoke Association event during London Collections Menlooks set to be fabulous. The Savile Row events have become a quintessential part of LCM, and everyone looks forward to them, especially those who have travelled all the way from Asia and the Americas. They really are a highlight of the week.”

David Ghandy

Launching the initiative at LCM, the production process can be followed on social media channels in the lead up to the reveal of the final outfits at LCM in January 2016.  This behind the scenes approach to the Ambassadors project fully underlines the individuality of bespoke and gives the audience the chance to see each suit from the inside out.  Whilst Savile Row works to the tailoring techniques of yesteryear, the end result is relevant to the modern gentleman and aesthetics of today.


As well as showcasing work in progress garments and their finished counterparts on tailors’ dummies, a cutter from show sponsor, Huntsman,  was cutting a real suit in a pop-up cutting room, whilst another carried out a fitting, demonstrating the incredible level of craftsmanship you can expect to find at Savile Row’s leading houses.

Pierre Lagrange - Owner of Huntsman and chairman of Savile Row Bespoke[Pierre Lagrange – Owner of Huntsman and chairman of Savile Row Bespoke]

The event provided an opportunity to roll out the Brintons wool velvet carpet and go behind the scenes to celebrate bespoke tailoring through displays and demonstrations of the craftsmanship and expertise required in handcrafted bespoke suit making, and reminding buyers and the international press of the historical importance and that the fibre of choice and key ingredient in bespoke suitings is wool.

The Bentley x Savile Row range

Rob Langtry, The Woolmark Company Chief Strategy and Marketing Officer said “The Savile Row collaborative event is designed to highlight Merino Wool yarns, fabrics and garments produced by some of the world’s most prestigious manufacturers and tailors which demonstrate the craftsmanship and luxurious detailing.

Savile Row are known the world over for their heritage and expertise, and are seen at the pinnacle of menswear styling, setting trends and playing an important role in the global menswear arena. The collaboration seeks to raise awareness of wool’s natural performance properties and versatility across the seasons and product categories. Merino Wool naturally ‘breathes’, effectively regulating the wearer’s body temperature keeping them warm in winter and cool in summer”.  

Savile Row Bespoke
Davies & Son (8 Savile Row, London W1S 3QE)
Dege & Skinner (10 Savile Row, London, W1S 3PF)
Edward Sexton (26 Beauchamp Place , London SW3 1NJ)
Gieves & Hawkes (1 Savile Row, London W1S 3JR)
Hardy Amies (8 Savile Row, London, W1S 3PE)
Henry Poole (15 Savile Row, London W1S 3PJ)
Huntsman (11 Savile Row,  London, W1S 3PS)
Meyer & Mortimer (6 Sackville St, London W1S 3DD)
Dugdale Bros
Dormeuil (35 Sackville St, London W1S 3EG)
Huddersfield Fine Worsted
The Woolmark Company
Bentley (Jack Barclay, 18 Berkeley Square, London, WIJ 6AE)