New & Lingwood Piccadilly Arcade Jermyn Street
Simon Maloney, product and marketing director at New & Lingwood details the finer points of shirt collar selection, including recognising the value of good quality construction in keeping a collar looking good over time.

Simon Maloney began his career at Browns as a trainee buyer under the guidance of Joan Burstein. He has also previously worked as Head of Product Development and as a buyer for a number of leading luxury retail brands.

Having spent over 20 years working in luxury, Maloney joined New & Lingwood in 2011, where the illustrious 150 year long history of the company continues to inspire his collections today.

Jermyn Street: New & Lingwood – Shirt Collars and how to use one

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Miss Elisabeth New and Mr Samuel Lingwood founded the business in 1865 which still bears their names, New & Lingwood. They subsequently married and laid the foundation on which the business still prides itself, unsurpassed quality of merchandise and truly personal service.

The company was formed in Eton to serve the scholars of Eton College, the most famous of English Public Schools, and soon gained official status as outfitters to the College, a great honour for the firm. For over 147 years New & Lingwood has served many thousands of Etonians, in many instances five or more generations of the same family, on the same site it has occupied since its foundation. This is a consequence of the high standards of quality and service that New & Lingwood have maintained.

In 1922 New & Lingwood opened a shop in Jermyn Street and although these premises were destroyed in the blitz during the Second World War, we re-established our presence in the street shortly after the war, this time at number 53, on the corner of the Piccadilly Arcade. It is fair to say that today New & Lingwood is unique in London in being the most traditional of the small number of gentleman’s outfitters supplying bespoke and ready-made shirts, hosiery and shoes of the highest quality.

New & Lingwood (53 Jermyn Street, London, SW1Y 6LX)