Look 1 Suit: Sunspel T-Shirt: Sunspel Shoes: Stylists Own
at LFWM S/S 17 St James’s show on Jermyn Street on June 10, 2017 in London, England. (Photo by David M Benett/Dave Benett / Getty Images for St Jame’s)

June 10th 2017 saw the heart of St James’s transform into an open air catwalk to host a series of fashion shows on Jermyn Street, celebrating the area as the original home of menswear. VIP guests on the day included the likes of David Gandy, Jim Chapman, Hu Bing, Darren Kennedy, Caroline Rush (Chief Executive, BFC) and Dylan Jones (Charmain, LFWM) enjoyed the shows and the atmosphere on the pedestrianised street.

Look 5 Tracksuit: Emma Willis Shirt: Emma Willis Shoes: Crockett & Jones Socks: London Sock Company at Fortnum & Mason Tie: Emma Willis Briefcase: Passavant and Lee at Fortnum & Mason at Fortnum & Mason at LFWM S/S 17 St James’s show on Jermyn Street on June 10, 2017 in London, England. (Photo by David M Benett/Dave Benett / Getty Images for St Jame’s)

The morning saw over 25 brands participate in a runway show which included heritage brands such as New & Lingwood, Turnbull & Asser and Aquascutum alongside contemporary, newly arrived St James’s names Norwegian Rain, Paul & Shark and Sunspel in a see-now-buy-now format.

Tom Huntington Whiteley, David Gandy, Darren Kennedy, Jim Chapman and Craig McGinlay attend the LFWM Shows hosted by St James’s in Jermyn Street>> on June 10, 2017 in London, England. (Photo by David M Benett/Dave Benett / Getty Images for St Jame’s)

The afternoon saw two further St James’s shows open to the public – the only official LFWM events especially for consumers. In the afternoon the shows space was turned over to knitwear specialists John Smedley who held their inaugural runway show. A resident of St James’s, with a flagship store on Jermyn St, John Smedley’s SS18 collection drew on their print archives which have a rich 230 year history.

Look 10 Robe: New & Lingwood Shirt: New & Lingwood Trousers: New & Lingwood Shoes: New & Lingwood at LFWM S/S 17 St James’s show on Jermyn Street on June 10, 2017 in London, England. (Photo by David M Benett/Dave Benett / Getty Images for St Jame’s)

In addition to the runway shows, leading British designer Lou Dalton held her SS18 men’s showcase from a pop-up space on Jermyn St. Lou Dalton commented “I am delighted to be able to show my collection in St James’s this season. The area is home to one of kind brands across all sectors of menswear and is unique in London in the diversity of its offering.”

Lou Dalton Pop-up presentation on Jermyn Street for London Fashion Week Men’s

Dylan Jones, editor of GQ and chair of London Fashion Week Men’s commented “London Fashion Week Men’s is one of the most influential events on the global fashion calendar and it’s fabulous we are able to see so much activity in St James’s for the third consecutive year. Today’s style-conscious male consumer is after a highly individual look. London, and in particular St James’s, is uniquely placed to offer this consumer an eclectic mix of the best of contemporary and classic menswear brands from which to curate their own style.”

Dylan Jones attends the LFWM Shows hosted by St James’s in Jermyn Street>> on June 10, 2017 in London, England. (Photo by David M Benett/Dave Benett / Getty Images for St Jame’s)

For further information on the LFWM St James’s show please visit –
www.stjameslondon.co.uk / @StJamesLondon

Here are a few of our favourite looks from the show

Look 17 Jacket: Barbour International Shirt: Barbour International Jeans: Barbour International Shoes: Cheaney at LFWM S/S 17 St James’s show on Jermyn Street on June 10, 2017 in London, England. (Photo by David M Benett/Dave Benett / Getty Images for St Jame’s)

Look 26 Shirt: Emmett Shorts: Sunspel Hat: Lock & Co
at LFWM S/S 17 St James’s show on Jermyn Street on June 10, 2017 in London, England. (Photo by David M Benett/Dave Benett / Getty Images for St Jame’s)

Look 8 Blazer: Benson & Clegg T-Shirt: Sunspel Trousers: Benson & Clegg Socks: London Sock Company at Fortnum & Mason at LFWM S/S 17 St James’s show on Jermyn Street on June 10, 2017 in London, England. (Photo by David M Benett/Dave Benett / Getty Images for St Jame’s)

Look 14 Jacket: Aquascutum T-Shirt: Aquascutum Chinos: Aquascutum Shoes: TrickerÕs Bag: Ghurka at Fortnum & Mason at LFWM S/S 17 St James’s show on Jermyn Street on June 10, 2017 in London, England. (Photo by David M Benett/Dave Benett / Getty Images for St Jame’s)

Look 9 Jacket: Turnbull & Asser Shirt: Turnbull & Asser Trousers: Turnbull & Asser Shoes: Crockett & Jones Socks: London Sock Company at Fortnum & Mason Bow tie: Turnbull & Asser Pocket square: Turnbull & Asser at LFWM S/S 17 St James’s show on Jermyn Street on June 10, 2017 in London, England. (Photo by David M Benett/Dave Benett / Getty Images for St Jame’s)

Look 4 Suit: Emma Willis Jumper: Aquascutum Shoes: J.M. Weston Socks: London Sock Company at Fortnum & Mason at LFWM S/S 17 St James’s show on Jermyn Street on June 10, 2017 in London, England. (Photo by David M Benett/Dave Benett / Getty Images for St Jame’s)

Look 11 Jacket: New & Lingwood Sweater: New & Lingwood Trousers: New & Lingwood Shoes: New & Lingwood Socks: London Sock Company at Fortnum & Mason Umbrella: New & Lingwood at LFWM S/S 17 St James’s show on Jermyn Street on June 10, 2017 in London, England. (Photo by David M Benett/Dave Benett / Getty Images for St Jame’s)

Look 24 Sweater: Paul & Shark Chinos: Paul & Shark at LFWM S/S 17 St James’s show on Jermyn Street on June 10, 2017 in London, England. (Photo by David M Benett/Dave Benett / Getty Images for St Jame’s)