JERMYN ST A1[Illustration by Clym Evernden]

This weekend on Saturday 13th June, Jermyn Street will be transformed into an open air catwalk as St James’s hosts a series of men’s fashion shows open to the public as part of London Collections Men (LCM).

This is the first time the general public have been invited to share the front row of a catwalk show during London Collections Men with fashion leaders, press and celebrities attending from around the world.

Bringing together a fantastic array of brands, the event will give visitors on the day access to the style and panache of LCM, with guests able to purchase the garments they see on the catwalk in the stores of St James’s.

Dylan Jones, editor of GQ and chair of the Menswear Committee commented ‘LCM has already become a staple of the menswear calendar and it’s fabulous that we are able to host a catwalk show on Jermyn Street for the first time. St James’s is the perfect venue with its combination of heritage brands complemented by contemporary fashion labels.’

There will be four shows on Jermyn St with 1,200 expected to visit the specially constructed catwalk, with the road closed to traffic. Brands participating will include heritage names such as Aquascutum, Favourbrook, Dunhill, Budd Shirts, Turnbull & Asser and John Lobb as well as contemporary, newly arrived names including Tiger of Sweden, Barbour International and Osprey.

Since its inception three years ago, the number of designers showcasing their talents at London Collections Men has leapt from 46 to 77 in recognition of the global importance of London and the growth of interest in men’s fashion. As The Crown Estate continues with its plan of £500m investment, bringing into the area over 70,000 square foot of retail space as well as new offices and restaurants, it is clear that St James’s will cement its place at the centre of that growth.

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James Cooksey Head of St James’s Portfolio at The Crown Estate, says: ‘The show will reflect both the unique heritage of St James while offering a glimpse of the future of menswear in London.’

Sign up here for tickets to the catwalk shows. [Tickets are allocated on a first come, first served basis with a maximum of two per person. Signing up does not guarantee a seat, however, St James’s we will do their best to accommodate every request]

Catwalk show times:
– 12.00
– 12.45
– 13.30

[The first allocation of tickets has now been dispatched via email. If you have applied for tickets but not received an email St James’s would kindly ask you to check your spam filter or contact tickets@stjameslondon.co.uk for further assistance]

Participating St James’s brands include –

Aquascutum (78-79 Jermyn Street, London, SW1Y 6NP)
Barbour International Piccadilly (214 Piccadilly, London, W1J 9HL)
Bates (37 Jermyn Street, London, SW1Y 6DT)
Benson and Clegg (9 Piccadilly Arcade, London, SW1Y 6NH)
Bespoke Cycling (59 Jermyn Street, London SW1Y 6LX)
Budd Shirtmakers (3 Piccadilly Arcade, London SW1Y 6NH)
Cheaney (21b Jermyn Street, London, SW1Y 6HP)
Crockett & Jones (69 Jermyn St, London SW1Y 6PF)
DAKS (101 Jermyn St, London SW1Y 6EE)
Alfred Dunhill (48 Jermyn St, London SW1Y 6LX)
Emma Willis (66 Jermyn Street, London, SW1Y 6NY)
Emmett (12 Jermyn Street, London SW1Y 6LS)
Favourbrook (55 Jermyn St, London, London SW1Y 6LX)
Floris (89 Jermyn St, London, SW1Y 6JH)
Foster & Son (83 Jermyn Street, London SW1Y 6JD)
Fortnum & Mason (181 Piccadilly, London, W1A 1ER)
Grosvenor Shirts (18-19 Jermyn Street, London SW1Y 6LT)
Harvie and Hudson (77 Jermyn Street, London SW1Y 6NP)
Hawes & Curtis (33-34 Jermyn Street, London W1J 9HA / 82 Jermyn Street, London, SW1Y 6JD)
Hilditch & Key (73 Jermyn St, London SW1Y 6NP)
Jigsaw Mens Pop up (39c Jermyn Street, London, SW1Y 6DN)
J.M Weston (60 Jermyn Street, London, SW1Y 6LX)
John Lobb (88 Jermyn St, London SW1Y 6JD)
La Martina (23 Jermyn Street, London, SW1Y 6ST)
James Lock & Co. Ltd (6 St James’s St, London SW1A 1EF)
Osprey London (27 Regent Street, London, SW1Y 4NQ)
Sunspel (21a Jermyn Street, London SW1Y 6HP)
Thomas Pink (85 Jermyn St, London SW1Y 6JD)
Tiger of Sweden (210 Piccadilly, London, W1J 9HL)
Turnbull & Asser (71-72 Jermyn St, London SW1Y 6PF)