Last Thursday we were invited to attend the 10th anniversary of the Beretta Gallery London. An elegant temple of all things country, the Gallery is located in a renovated 3 story former bank building, and sits on the corner of historic Jermyn Street, known for its prestigious members only clubs and custom shops.
The Gallery features Beretta’s Premium Grade firearms, sport clothing for men and women along with shooting related accessories. Customers can also find travel luggage and accessories, gift items, homeware, and a selection of books about the Beretta legacy, sporting life, travel and the outdoors.
“Straddling two continents and operating under the Beretta trademark, the Galleries constantly refine their philosophy and strategy, while maintaining intact the style that is signature of the Beretta brand and always operating in harmony with the rest of the company’s distribution channels.
As for strategies and plans for the future, the Gallery concept is to be expanded into Europe’s leading capitals, with each store always occupying positions of unquestioned prestige that result in a successful compromise between prime location and high traffic. And finally the positive fallout mentioned above. A full range of our firearms, apparel, accessories and decorative items is on display in the Beretta Galleries of New York, Dallas, Buenos Aires, Paris and Milan and London.” Franco Gussalli Beretta
London Beretta Gallery (36 St. James’s Street – London SW1A 1JD)