In the heart of Piccadilly lies Jermyn Street, the destination for gentlemen’s styling for generations. Found at its centre, at No. 89, is Floris, renowned perfumer and home to iconic men’s fragrance for nearly 300 years.

Today, their experience in scent meets their skincare expertise with The Gentleman Floris; the perfect blend of understated style and substance.

Floris Jermyn Street

Comprising 8 new products, The Gentleman Floris has been curated to cater for every aspect of a man’s morning routine from face scrub to post shave moisturising and eye cream, all of which have been infused with their No.89 fragrance, an icon among the Floris collection for over 60 years.

Jermyn Street: Fragrance Meets Grooming In The heart of London

Introduced in 1951, No.89 takes its name from the number of the Floris shop in Jermyn Street. Devoted followers have included Ian Fleming and many other notable characters.


Warmed with a touch of spicy nutmeg, the floral heart is underscored by the dominant woody accord of sandalwood, cedarwood and vetiver. An ideal scent for the refined, knowing and discerning gentleman.

Floris (89 Jermyn St, London, SW1Y 6JH)