LONDON, ENGLAND - JUNE 13: A model walks the runway wearing look 13 at the runway at the Jermyn Street St James's catwalk show for London Collections Men on June 13, 2015 in London, England. (Photo by David M. Benett/Getty Images for The Crown Estate)

The  St James’s open air catwalk show for London Collections Men was a huge success and we can’t wait for the next one.

It was the first time the general public have been invited to share the front row of a catwalk show during London Collections Men with fashion leaders, press and celebrities attending from around the world.

LONDON, ENGLAND - JUNE 13: A model walks the runway wearing look 22 at the Jermyn Street St James's catwalk show for London Collections Men on June 13, 2015 in London, England. (Photo by David M. Benett/Getty Images for The Crown Estate)

Since its inception three years ago, the number of designers showcasing their talents at London Collections Men has leapt from 46 to 77 in recognition of the global importance of London and the growth of interest in men’s fashion.

LONDON, ENGLAND - JUNE 13: (L to R) Georgia Jones, British GQ editor Dylan Jones, British Fashion Council CEO Caroline Rush and guests attend the Jermyn Street St James's catwalk show for London Collections Men on June 13, 2015 in London, England. (Photo by David M. Benett/Getty Images for The Crown Estate) *** Local Caption *** Georgia Jones; Dylan Jones; Caroline Rush

The event was part of the official London Collections Men schedule in collaboration with St James’s media partner The Evening Standard. Throughout the day, visitors also made the most of local retailers who opened their doors for exclusive offers and exciting in-store events.

LONDON, ENGLAND - JUNE 13: A model walks the runway wearing look 23 at the Jermyn Street St James's catwalk show for London Collections Men on June 13, 2015 in London, England. (Photo by David M. Benett/Getty Images for The Crown Estate)

As The Crown Estate continues with its plan of £500m investment, bringing into the area over 70,000 square foot of retail space as well as new offices and restaurants, it is clear that St James’s will cement its place at the centre of that growth.

Brands involved included:

Aquascutum (78-79 Jermyn Street, London, SW1Y 6NP)
Barbour International Piccadilly (214 Piccadilly, London, W1J 9HL)
Bates (37 Jermyn Street, London, SW1Y 6DT)
Benson and Clegg (9 Piccadilly Arcade, London, SW1Y 6NH)
Bespoke Cycling (59 Jermyn Street, London SW1Y 6LX)
Budd Shirtmakers (3 Piccadilly Arcade, London SW1Y 6NH)
Cheaney (21b Jermyn Street, London, SW1Y 6HP)
Crockett & Jones (69 Jermyn St, London SW1Y 6PF)
DAKS (101 Jermyn St, London SW1Y 6EE)
Alfred Dunhill (48 Jermyn St, London SW1Y 6LX)
Emma Willis (66 Jermyn Street, London, SW1Y 6NY)
Emmett (12 Jermyn Street, London SW1Y 6LS)
Favourbrook (55 Jermyn St, London, London SW1Y 6LX)
Floris (89 Jermyn St, London, SW1Y 6JH)
Foster & Son (83 Jermyn Street, London SW1Y 6JD)
Fortnum & Mason (181 Piccadilly, London, W1A 1ER)
Grosvenor Shirts (18-19 Jermyn Street, London SW1Y 6LT)
Harvie and Hudson (77 Jermyn Street, London SW1Y 6NP)
Hawes & Curtis (33-34 Jermyn Street, London W1J 9HA / 82 Jermyn Street, London, SW1Y 6JD)
Hilditch & Key (73 Jermyn St, London SW1Y 6NP)
Jigsaw Mens Pop up (39c Jermyn Street, London, SW1Y 6DN)
J.M Weston (60 Jermyn Street, London, SW1Y 6LX)
John Lobb (88 Jermyn St, London SW1Y 6JD)
La Martina (23 Jermyn Street, London, SW1Y 6ST)
James Lock & Co. Ltd (6 St James’s St, London SW1A 1EF)
Osprey London (27 Regent Street, London, SW1Y 4NQ)
Sunspel (21a Jermyn Street, London SW1Y 6HP)
Thomas Pink (85 Jermyn St, London SW1Y 6JD)
Tiger of Sweden (210 Piccadilly, London, W1J 9HL)
Turnbull & Asser (71-72 Jermyn St, London SW1Y 6PF)