Iconic British shirtmaker Turnbull & Asser opens its second New York City location in Westfield’s World Trade Center. The store will be located within the Santiago Calatrava-designed Oculus’ South Concourse, at balcony level, and will cater to downtown Manhattan’s 60,000 residents, 300,000 commuters and the millions of visitors who pass through and visit the area daily.

The new store will offer clients a full range of products including the brand’s signature Bespoke and Made-to-Measure services, in addition to Turnbull & Asser’s ready-to-wear collection that includes expertly handmade shirts, ties, pocket squares, sleepwear and seasonal designs.


‘This is an exciting time for Turnbull & Asser as we take another great step toward expanding our footprint in the New York and North American markets.’ James Fayed, Owner 

To honour the NYC opening, Turnbull & Asser are reinstating the historic ‘Gatsby’ shirt and tie, worn by Robert Redford in 1974’s The Great Gatsby, as new additions to their Legends Collection.


The Gatsby shirt comes in a subtle blue micro check and is finished with a softly rounded collar and double cuffs in contrasting white, in line with the classic style of the 1920s when the story is set. Each design is handmade in the brand’s Gloucester factory from the highest quality long-staple cotton, finished with ethically sourced mother-of-pearl buttons.

The tie comes in a repeat floral and spot pattern coloured in tepid tones of green, pink and orange atop a pastel blue base. Like all of Turnbull & Asser’s other ties, each silk style is hand-sewn in Kent by a team of experienced artisans; the tipping is made with acetate to withstand abrasion and the blade is looped with strongest-ever bonded thread to ensure the construction never loosens.

These pieces pair perfectly to give an understated ode to the 1920s fictional antihero.

The shirt and tie will be available in Turnbull & Asser’s London and NY stores and through www.turnbullandasser.co.uk from 12thSeptember. Priced at £195 and £125 respectively.

Turnbull & Asser (71-72 Jermyn St, London SW1Y 6PF)