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Soho’s hottest hotel offers complimentary services with Ruffians, London Shoeshine and Hand & Lock . As London Collections: Men descends on the capital today, the W Lounge at W London – Leicester Square will be transformed into a gentleman’s grooming parlour. From 10 – 12 June, the Finishing Touches team of experts will be on hand to ensure Londoners look on top of their game for the city’s most stylish event.

Returning to W London for a second season, the Finishing Touches pop up offers complimentary fashion and grooming fixes during LC:M. Services include the ‘Quick-Stop Barber Shop’, offering haircuts, wet shaves and beard trims in partnership with Ruffians; ‘The Monogrammer’, a personalised embroidery bar with Hand & Lock; and for those who want to keep their brogues shipshape, ‘The Shoeshiner’, run in partnership with London Shoeshine, offering its iconic polish treatments.

WLondon_FinishingTouchesLCM1Heading to an after-party and need to get camera-ready? Get the glow with tanning guru James Harknett and his revolutionary ‘Man-Tan’*, allowing guests to choose from a range of shades, expertly crafted for the male form. For those who fancy a pre-party treat, relax and refuel with a soothing hand massage from W London’s AWAY Spa therapists.

Didn’t quite make it to the Front Row? Check out emerging designer Wan Hung’s SS17 collection. The three-day installation promises to bring a flavour of the tropics to the urban city wardrobe.

W London Finishing Touches, LC:M Full Schedule

Friday, 10 June 2016  

Afternoon

  • The Monogrammer: Personalise your garments with Hand & Lock, one of the world’s finest embroiderers.

  • [Three Day Installation] Designer showcase: Wan Hung presents his SS17 collection.

Saturday, 11 June 2016

Morning

  • Quick-Stop Barber Shop: Award-winning Ruffians barbers offering haircuts, wet shaves and beard trims

  • [Three Day Installation] Designer showcase: Wan Hung presents his SS17 collection.

Afternoon

  • Quick-Stop Barber Shop: Award-winning Ruffians barbers offering haircuts, wet shaves and beard trims

  • Man-Tan: Get the perfect Man-Tan with James Harknett who has developed a range of shades to suit the male form, including The GentThe Squire and The Lad.

*For pricing details and bookings, please email finishingtouches@wcommunications.co.uk

Sunday, 12 June

Morning

  • The Shoe Shiner: Get your brogues polished by London Shoeshine.

  • Relax & Refuel: After a big night out, relax and refuel with a hand massage by W London’s AWAY Spa therapists.

  • [Three Day Installation] Designer showcase: Wan Hung presents his SS17 collection.

 Afternoon

  • The Shoe Shiner: Get your brogues polished by London Shoeshine.

  • Designer showcase: Wan Hung presents his SS17 menswear collection.WLondon_FinishingTouchesLCM7Finishing Touches will take over the W Lounge, W London – Leicester Square from today (Friday 10 June) to Sunday 12 June 2016. All activities are complimentary and available on a drop-in basis with any bar order, with the exception of the ‘Man-Tan’ with James Harknett, which is by appointment only and pricing available on request.

For up-to-date information on the takeover programme, follow W London on Twitter @WLondonHotel or visit www.wlondon.co.uk