LONDON, ENGLAND - JUNE 24: Sol Campbell and wife Fiona Barratt attend William & Son new flagship store launch on June 24, 2015 in London, England. (Photo by David M. Benett/Dave Benett / Getty Images for William & Son) *** Local Caption *** Sol Campbell; Fiona Barratt[Sol Campbell and wife Fiona Barratt]

A few days ago William & Son launched their new 4 storey flagship store at 34-36 Bruton Street.

LONDON, ENGLAND - JUNE 24: Mark Blundell and wife Deborah attend William & Son new flagship store launch on June 24, 2015 in London, England. (Photo by David M. Benett/Dave Benett / Getty Images for William & Son) *** Local Caption *** Deborah Blundell; Mark Blundell[Mark Blundell and wife Deborah]

The new store showcases men’s and women’s luxury leather goods, watches & Jewellery, accessories, silver, homeware and games.

Familiar faces from the worlds of fashion, art, music and design came together to celebrate this exciting opening, and guests enjoyed entertainment by the classical music group Escala.

LONDON, ENGLAND - JUNE 24: William and Lucy Asprey with daughters attending the William & Son new flagship store launch on June 24, 2015 in London, England. (Photo by David M. Benett/Dave Benett / Getty Images for William & Son) *** Local Caption *** William Asprey; Lucy Asprey[William and Lucy Asprey with daughters]

Cocktails were mixed by Sipsmith and company By Word of Mouth served delicious canapés.

LONDON, ENGLAND - JUNE 24: Lady Jemima Herbert and Lady Alice Herbet attend William & Son new flagship store launch on June 24, 2015 in London, England. (Photo by David M. Benett/Dave Benett / Getty Images for William & Son) *** Local Caption *** Lady Jemima Herbert; Lady Alice Herbet[Lady Jemima Herbert and Lady Alice Herbet ]

‘William & Son’s relocation to one large flagship store in the heart of Mayfair, and London’s luxury quarter, will considerably raise the profile of the business and bring us into contact with new customers who are looking for that truly British luxury experience – where the emphasis is on quality and service’ said William Asprey, Founder & Chairman of William & Son

LONDON, ENGLAND - JUNE 24: Nicky Haslam attends William & Son new flagship store launch on June 24, 2015 in London, England. (Photo by David M. Benett/Dave Benett / Getty Images for William & Son) *** Local Caption *** Nicky Haslam[Nicky Haslam]

William & Son (34-36 Bruton Street, London, W1J 60X)